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Bryon Noem enrolled in the 40-day program at ‘Pure Desire Ministries,’ which brands itself as helping men ‘stop unwanted behaviors and restore broken relationships’
Mike Bedigan in New York Saturday 11 April 2026 16:41 BST- Bookmark
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Kristi Noem’s husband entered a Christian “sexual behavior” rehab program earlier in January, prior to the bombshell revelations about his alleged “bimbofication” fetish and cross-dressing habits, according to a new report.
Bryon Noem enrolled in the 40-day program at “Pure Desire Ministries,” which brands itself as helping men “stop unwanted behaviors and restore broken relationships,” but did not complete it, according to right-wing commentator Megyn Kelly.
The former Fox News anchor revealed the news on her podcast, The Megyn Kelly Show, citing a woman who had exchanged text messages with Bryon.
“I’m entering a therapy program. Much needed and much overdue. 40 days,” messages reportedly sent by Bryon on January 12 stated. Kelly said that the pair had struck up a conversation because of the woman’s own “large breasts.”
Details of Bryon Noem’s activities were first reported by The Daily Mail last month. The newspaper reported that he engaged in a “bimbofication” fetish and sent tens of thousands of dollars, along with photos of him seeking a “Barbie doll”-like appearance, to various female models online.
open image in galleryKristi Noem’s husband entered a Christian ‘sexual behavior’ rehab program earlier in January, prior to the revelations about his alleged ‘bimbofication’ fetish and cross-dressing habits, according to a new report (AFP/Getty)In one image, the 56-year-old was seen wearing pink hotpants and a skin-toned spandex top stuffed with balloons to resemble comically large breasts
Since the initial reports, multiple women have come forward claiming to have had contact with Bryon. According to the text messages shared by Kelly, he claimed to have entered the program, which incorporates the “12 steps,” for help with “addiction.”
Pure Desire Ministries’ website offers programs that are “biblically based and clinically informed.”
“Pure Desire offers Christian counseling for pornography use, compulsive sexual behavior, betrayal trauma, intimacy disorders, and relationship issues centered around mismanaged sexual behavior,” the website states.
During the conversation with the woman, Bryon told the woman that he was “a work in progress,” while also talking about breast implants.
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open image in galleryThe Daily Show host Desi Lydic defended Bryon Noem following the revelations. In one image shared by the Daily Mail the 56-year-old was seen wearing pink hotpants and a skin-toned spandex top stuffed with balloons to resemble comically large breasts (Comedy Central)The Independent has attempted to contact representatives of Bryon Noem and Kristi Noem.
Last month, it was reported that Bryon had told an online fetish model that he wanted to marry her five days after his wife was ousted as Homeland Security Secretary.
Nicole Raccagno—whose Instagram name is “plastictrophybimbo”— told the Mail that Bryon said he was in love with her and had been sending her regular payments in exchange for videos since 2020.
Five days after Kristi Noem was fired by President Donald Trump, Bryon Noem allegedly told Raccagno on March 10, “I seem to be falling in love with you. I do love you,” according to the Mail.
In the messages he sent that day, he allegedly offered to send her money to enlarge her breasts and said, “You're the one that I love. I would love to marry you.”
The Noems have been married for nearly 34 years, with the former DHS boss reportedly “blindsided” and “devastated” by the revelations about her husband.
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