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Best Buy has just launched another of its regular Apple shopping events, offering discounts of up to $400 across MacBooks, iPads, AirPods, Apple Watches, and iPhones. As with previous sales, it's a great opportunity to snag an offer on popular and top-rated Apple tech outside of a major sale. Check out my top 12 deals right here.
• Browse the full Apple sale at Best Buy
One of the top offers in the sale is the AirPods Pro 3 for $199.99 (was $249.99). This is a return to the record-low price we've seen several times over the last few months for the brand's fantastic noise-canceling earbuds. It's likely that this price won't be beaten until Black Friday in November, so it's a great chance to snag them for less while you can.
And while it's not actually on offer, the MacBook Neo for $599 has proven to be a best-seller even at its full price. It's excellent value for money as an everyday laptop for work, school, college, and general home use, thanks to its powerful and efficient chipset and convenient portable design.
Those are my two top picks, but there are several other standout deals from the Best Buy Apple sale below. Have a look through and see if anything grabs you. Just know that the event ends on Sunday.
Best Buy Apple sale — quick links
- AirPods: from $99.99
- Apple Watch: save up to $100
- Beats: from $69.99
- iPads: up to $400 off
- iPhone: up to $1,100 off with a trade-in
- MacBook: up to $300 off
My top 12 deals from the Best Buy Apple sale
Apple AirPods 4: was US$129 now US$99.99 at Best BuyThis isn't the lowest price we've seen for Apple's newest AirPods 4, as they've been as low as $79.99 in the past. Nevertheless, the AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. Just be aware that this cheaper version does not support active noise cancellation.
Read moreRead less▼View DealApple AirPods 4 with active noise cancellation: was US$179.99 now US$149.99 at Best BuyWilling to spend a bit more? Best Buy's latest Apple sale also has the AirPods 4 with active noise cancellation available for $149.99. This isn't the best offer, given that they were down to $99.99 in previous events. Still, if you must buy now, these AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation – alongside that all-important ANC.
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Apple AirPods Pro 3: was US$249 now US$199.99 at Best BuyApple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds really are 100% flagship audio and the noise-cancelling quality is outstanding. Today's deal is the best price you can find on Apple's newest AirPods, and a return to the record-low Black Friday price we saw at the end of last year.
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Apple MacBook Neo: US$599 at Best BuyThe latest MacBook Neo packs a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 256GB of storage, and up to 16 hours of battery life, all for under $600. It's no wonder that this latest model is already proving to be a best seller, even when it hasn't been discounted.
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Apple MacBook Air 13-inch (M5): was US$1,099 now US$949 at Best BuyDisplay - 13.6 inchesProcessor - Apple M5RAM - 16GBStorage - 512GB
The newest MacBook Air M5 is here, and it just got its biggest discount yet on Amazon. Our reviewer called it "the best ultraportable I've ever used" and awarded it 4.5-stars, so it's every bit as good as its already excellent predecessor. As well as the powerful and efficient M5 chip, the latest MacBook Air boasts a slick 13.6-inch Liquid Retina display, 16GB of RAM, and a 512GB SSD as standard. Those are solid overall specs for all-around use, productivity, and creative tasks.
Read moreRead less▼View DealApple MacBook Air 15-inch (M5): was US$1,299 now US$1,149 at Best BuyDisplay - 15 inchesProcessor - Apple M5RAM - 16GBStorage - 512GB
The newest MacBook Air M5 is here, and the larger 15-inch model is now on sale for Memorial Day at Best Buy. Our reviewer called the smaller 13-inch version "the best ultraportable I've ever used" and awarded it 4.5-stars, so these devices are every bit as good as the already excellent predecessors. As well as the powerful and efficient M5 chip, the latest MacBook Air boasts a slick 15-inch Liquid Retina display, 16GB of RAM, and a 512GB SSD as standard. Those are solid overall specs for all-around use, productivity, and creative tasks.
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Apple Watch Series 11: was US$399 now US$299 at Best BuyThe latest Apple Watch 11 back to its lowest-ever price in the latest Best Buy sale. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.
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Apple Watch SE 3: was US$249 now US$219 at Best BuyThis is only $20 more than the record-low price for the Apple Watch SE 3, so it's still a solid bargain. The Apple Watch SE 3 is currently our pick for the best Apple Watch to buy if you're on a budget, as it delivers a full experience and all the style you need, but at a fraction of the price.
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Apple AirTag 4 Pack: was US$99 now US$59.99 at Best BuyThe best-selling Apple AirTag is on sale for $59.99 in the latest Best Buy sale. A great way to keep track of a child's backpack or luggage, the AirTag can be attached to anything you don't want to lose, and your iPhone will locate it.
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Apple AirPods Max (USB-C): was US$549 now US$429.99 at Best BuyThe AirPods Max use an Apple-designed dynamic driver to provide high-fidelity audio — and they sound fantastic for it. Exceptional active noise cancellation, personalized Spatial Audio, and Dolby Atmos support all reinforce that. They feel good on your head as well, thanks to the knit-mesh canopy and memory foam ear cushions, so you can easily wear them for the full 20 hours of battery life if you ever want or need to.
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Apple iPad A16 (2025): was US$349 now US$299 at Best BuyThe Apple iPad A16 is down to its lowest-ever price since Black Friday in this week's event, so it's worth taking advantage of if you have an eye on the latest Apple slate. The biggest upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
Read moreRead less▼View Deal
Apple iPad Pro 11-inch (M5): was US$999 now US$949 at Best BuyThere's a decent $50 saving on the latest iPad Pro 11-inch at Best Buy, but that's a little shy of the record-low $899 we saw on Black Friday. This is still a pricey tablet, but you do get the brand-new M5 chip, high-quality tandem OLED display and 256GB as standard. Expect this to be one of the better offers we see on the tablet until later in the year.
Read moreRead less▼View Deal Get daily insight, inspiration and deals in your inboxContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Memorial Day
James PickardSocial Links NavigationSenior Deals EditorJames Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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