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Many US tech firms are turning to China's DeepSeek as the bill for homegrown AI bites – American AI companies could learn a thing or two

2026-06-04 20:20
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Many US tech firms are turning to China's DeepSeek as the bill for homegrown AI bites – American AI companies could learn a thing or two

American models are simply too expensive – US firms are now turning to DeepSeek for cheaper costs and portability.

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Many US tech firms are turning to China's DeepSeek as the bill for homegrown AI bites – American AI companies could learn a thing or two News By Craig Hale published 4 June 2026

DeepSeek's models are lighter, cheaper and more flexible

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DeepSeek on an iPhone (Image credit: Future)
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  • Chinese models are cheaper and lighter then their equivalent US models
  • American firms prefer the lower operating costs and model portability
  • DeepSeek is now worth around $60 billion

According to a new South China Morning Post report, an increasing number of US companies are now adopting Chinese models and tools like DeepSeek amid broader cost concerns.

It seems that DeepSeek offers significantly lower costs that leading US models developed by firms like OpenAI and Anthropic, while delivering the performance that they need.

As a result, DeepSeek has climbed to the top of several developer rankings as businesses continue to cut costs and increase efficiency.

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According to the report, the trends reflects a much broader shift in the AI market, with companies prioritizing performance less and emphasizing cost more, all in a bid to strike the best and cheapest balance.

DeepSeek is also a popular option because of its open-source approach – unlike many UK alternatives, companies can download, customize and deploy DeepSeek models on their own infrastructure, which helps to reduce dependency on external providers. The report details how many Silicon Valley startups have recently turned to Chinese models.

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Chinese companies have also noticed this, and are now releasing lighter models and charging less than typical US companies.

The company has also attracted attention for building competitive models using fewer resources and more efficient training techniques compared with rivals, which is a good thing given US restrictions on advanced semiconductor exports to China.

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DeepSeek also recently secured $7.4 billion in additional funding, with Tencent and CATL contributing considerable amounts each, leaving DeepSeek with a valuation of around $60 billion.

Looking ahead, an upcoming V4 model is expected to offer even better cost efficiency as international customers turn to the Chinese firm for cheaper models.

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TOPICS AI Craig HaleCraig Hale

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

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