Adobe Summit 2026: we're live at Adobe's annual keynotes to hear what's new this year

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Adobe Summit 2026: we're live at Adobe's annual keynotes to hear what's new this year

Tomorrow, we head into the second day of Adobe Summit 2026

News By Craig Hale last updated 20 April 2026

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(Image credit: © Future)

Welcome back this year for another Adobe Summit live blog.

Day one's main event was a two-hour keynote from company execs and guest speakers, including Nvidia's Jensen Huang. We got a quick taste of everything that's coming to help companies handle advertising in an AI-driven world.

Tomorrow, we'll get access to another keynote (likely with more live demos), chance to speak to company leaders 1:1, and best of all, Sneaks!

That final session is all about giving company insiders a chance to show us what they've been working on – many of these projects actually go on to become fully fledged Adobe features.

Join us tomorrow for day two.

Refresh Get notified of updates 2026-04-20T23:41:21.700Z

Thanks for joining us today – we'll be back tomorrow for the first keynote at 9am PT.

2026-04-20T23:40:51.309Z

For the rest of today we'll be attending group briefings for deeper dives.

Tomorrow will be much the same, with opportunities for 1:1s with Adobe execs, further group briefings with Adobe leadership and partners, and a morning keynote with a few more examples about Adobe software in action.

Finally, the evening culminates in Adobe's most exciting crowdpleaser – Sneaks! It's a demo session to see some of the pipeline, beta and pre-production features insiders are working on that may (or may never) make it to market.

2026-04-20T23:11:38.663Z

And that's a wrap on today's keynote. As a reminder, the company launched Adobe CX Enterprise, Adobe Creative Agent and Adobe Brand Intelligence, which we'll detail further over the coming days.

2026-04-20T23:07:09.262Z

Jon Gieselman, Chief Growth Officer and Comcast/Xfinity, is on stage for a discussion with Adobe's Chief Marketing Officer Lara Balazs. Of all the third-party talkers on stage, the message is clear – AI is not replacing creativity, but it's accelerating and augmenting it.

2026-04-20T22:45:28.762Z

Wadhwani is giving us a quick break from product announcements for a quick chat with Ashish Desai, EVP for AI & Enterprise Innovation at NBCUniversal. Naturally, we'll be hearing about how Adobe's role as one of NBCU's partners.

2026-04-20T22:38:42.640Z

During a live demo, we just saw two new Photoshop features in action. Rotate object lets you turn a flat image into a 3D model (after removing its background) to get the perspective just right, then the new Harmonize feature tidies things up with the right shadows and finder details.

2026-04-20T22:25:25.045Z

Two more product announcements have come in quick succession: Adobe Creative Agent "built on decades of experience" and Adobe Brand Intelligence, which learns in real-time. We'll cover these separately over the course of Summit 2026.

2026-04-20T22:21:29.509Z

Success comes from these four areas, Wadhwani said:

• Content must stand out, he says, as "AI slop" (yes, he said that) makes more noise
• Businesses need to stay fresh, with ROI falling quicker than ever
• Campaigns are calling for increasingly personalized content
• And of course, they need to stay on brand

2026-04-20T22:19:27.437Z

After a quick demo of Adobe's end-to-end enterprise platform, David Wadhwani, President of Creative & Productivity Business, is here now to talk about GenStudio’s role in the content supply chain.

2026-04-20T21:55:22.918Z

"What you need is an end-to-end agentic AI powered system..." Chakravarthy says, that covers all the challenges brands face... "and that is exactly what we're delivering."

This year, the company is lifting the wraps off the Adobe CX Enterprise.

(Image credit: Future) 2026-04-20T21:53:16.807Z

"The demand for content is skyrocketing", he says. Marketers anticipate content demand to rise 5x over the next two years.

1:1 personalization has also become the expected norm by customers in a landscape that's never been so complex.

2026-04-20T21:51:26.038Z

As for Adobe, Anil Chakravarthy says the company is tracking three separate trends:

• Consumer adoption of LLMs and AI agents
• Velocity of agentic AI innovation
• Major shifts in advertising

Brand visibility is quickly becoming a challenge as consumers shift their habits. Now we're getting into the cruz of it – this is why we're here this year at Summit 2026.

2026-04-20T21:40:02.162Z

Referencing concerns over widespread job losses, Huang explained that radiologists were worried about their jobs when computer vision hit the shelves 10 years ago. Concerns rung true – AI affected 100% of radiologists.

But demand for the jobs higher than ever – AI serves to speed up administrative workflows, but the purpose of the job remains the same, and radiologists can now order more scans and study them more quickly.

“We’re going to be busier than ever,” he declares.

2026-04-20T21:36:48.698Z

Nvidia CEO Jensen Huang has joined Narayen on stage to share his thoughts on the future of AI.

For software in particular, Huang sees AI as adding a new UX layer on top of the tools that software provides. “Now I have an agentic system that I can put in front if it... that allows it to fully understand my intentions,” he said after joking that he only knows 7% of Photoshop. For creators, Huang says agentic AI will “elevate your art” – not threaten it.

(Image credit: Future) 2026-04-20T21:13:58.781Z

"Speed is not enough," he adds, speaking of rising standards. For Adobe, it's as much about customer relationships as creative asset generation. Producing the right content, on brand, on scale, he says.

2026-04-20T21:11:40.537Z

'Tools don't create, people do', CEO Shantanu Narayen declares as he reminds us the company's goal is to enable people to tell their stories and to create whatever’s in their minds eye.

(Image credit: Future) 2026-04-20T21:06:01.258Z

First up, it's Customer Experience Orchestration Business President, Anil Chakravarthy, to set the scene for today's session.

(Image credit: Future) 2026-04-20T20:48:05.602Z

The room's quickly filling up with 14,000 in-person attendees from more than 60 countries as Summit 2026 gets ready for kick-off with today's opening keynote.

2026-04-20T20:27:42.352Z

The countdown is on as we prepare to hear from Adobe CEO Shantanu Narayen with a special appearance from Nvidia CEO Jensen Huang.

(Image credit: Future) 2026-04-20T15:39:00.026Z

There's a hive of activity at the resort as people rush to get their badges, grab some breakfast and join this morning's sessions!

The main keynote is at 2pm PT today.

(Image credit: Future) 2026-04-20T13:46:37.081Z

Good morning and thanks again for joining us for another year of Adobe Summit. We'll be bringing you live updates as they happen, with the 2pm (PT) keynote being the highlight of today.

Between now and then we'll need to register and there'll be opportunities to hear from company leaders about Adobe's new features and how its tools can be used at the enterprise level.

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